How Important Is Local SEO For Small Businesses?
Why local SEO is a big deal for smaller businesses in 2022.
If you are a small business, local SEO will be an extremely valuable asset for you.
In order to play in the big leagues, you must first perform well in the smaller ones. Local SEO gives small businesses an advantage when it comes to ranking on Google, by including additional keywords such as "city" and "street" and more. (Example "ice cream shop downtown Hamilton")
Because this search is more specific than a general term, say "ice cream", Google's Algorithm knows how to filter and narrow down its search in order to serve the user with a more precise result.
Not only that, but SEO is also dependent on backlinks for Domain Authority. This basically represents how many other credible websites are linking back to your own website.
Local ranking can help you with:
- Gaining exposure/more visitors
- Ensuring that your business appears at the top of Google searches
- Facilitates with scaling as your business grows
- Potentially reduce costs that you might be spending in other areas, such as PPC
- And more!
Google My Business lets you rank in your area depending on where a user is accessing the internet from. Meaning, the closer they are to your business, the higher you will appear to them.
It's a great way to attract customers when you are just starting out. And the best thing is that it's free!
Visit the GoogleMyBusiness website in order to sign up. And if you need further help with optimizing your social profile, we recommend contacting a marketing agency for it as well.